Economic Downturn Leads To More Alcohol Ads
Center for Science in the Public Interest
Jan 8, 2012
The Los Angeles Times reported that the economic recession has led TV stations to allow alcohol ads during prime viewing hours. The article notes that the Absolut Vodka commercials that aired in 15 other cities during the recent Grammy Awards marked the first time in years that liquor ads ran in prime time on network-owned stations. In addition, other entities such as the NBA, Google and Facebook, are beginning to allow ads by liquor companies.
"When you have the evaporation of advertising revenue, you have to look for new and creative ways of getting sellers in the door," said Tim Winter, president of the Parents Television Council. "It's coming in the way of adult-themed products and content."
In the LA Times article, some publishers and stations acknowledge that the economy has forced changes in the type of ads they are willing to accept.
"We're looking at a different world than we were three years ago, relative to the economy," said Jim Burke, president of sales for Fox Television Stations group, which owns and operates about two dozen local Fox stations. "We're looking at a number of categories, trying to find ways to increase our revenue."
George Hacker, director of the alcohol policies project at the Center for Science in the Public Interest, notes that alcohol companies are at the forefront of this trend.